Nuts and Bolts
Here is more information about Loyalty Insights and Market Insights. These two-page documents provide some details about when these tools should be used and what they entail.
Recommended Readings
Blue Ocean Strategy
22 Immutable Laws of Marketing
Juicing the Orange
Creative Problem Solving
Good to Great
Influence: The Psychology of Persuasion
Why We Buy
Helpful Links
www.marketingpower.com (American Marketing Association)
http://www.uwosh.edu/bsc (UW Oshkosh Business Success Center)