Meet Our Team

Left to right, our core team of experts includes Steve Romme, Mike Tippins, Tim Short and Bryan Lilly.

Steve Romme spent nearly 30 years managing and leading businesses including 17 years at Kimberly-Clark in roles from brand management, new business development, manufacturing and finance. Steve has CEO/COO experience at several companies and serves the community through high school tutoring and Kiwanis. Steve holds over a dozen US patents.

Professor Michael Tippins earned his B.B.A. from The University of Georgia, his M.B.A from Indiana University Fort Wayne and his Ph.D. from the University of Nebraska - Lincoln. On faculty at UW Oshkosh since 1999, Mike has taught marketing and strategy classes at undergraduate and MBA levels, has served as his college’s Director of Graduate Programs and has chaired the Marketing Department.

Tim Short spent over 30 years of his career with Kimberly-Clark, holding senior positions in Finance, Marketing, Global Business, and New Products.  He held leadership roles on consumer brands including HUGGIES®, KLEENEX®, PULL—UPS® and KOTEX®. Tim is an active volunteer in the community and currently serves as the Chairman of the United Way Fox Cities.

Professor Bryan Lilly earned his B.S. from Ohio State, his M.B.A. from Northwestern and his Ph.D. from Indiana. On faculty at UW Oshkosh since 1998, Bryan has taught marketing and statistics classes at both undergraduate at MBA levels. He has served as his college’s Associate Dean, is a member of the UW Oshkosh Honors Faculty, and is a three time Wisconsin State Chess Champion.